Youtube Is Trying To Beat Twitch At It’s Own Game
Last year when video game streaming was at an all time high Youtube wanted to make its way back into the game by purchasing Twitch for 1 billion dollars but ultimately Amazon was the winner in the Twitch buy-out. However now Youtube is paving its own way back into video game streaming. Youtube has recently announced that it is seriously working toward offering, and ultimately beating, Twitch at its own live streaming game. To kick things off Youtube has acquired the help of 50 engineers most of which work in the streaming field. That is no small feat of investing so Youtube is definitely serious about its intentions to dominate, or at least try to dominate, the online video service market with video game streaming being the last major piece to the puzzle.
Personally I think this is great for many reasons. First off right now what we are experiencing is known as a monopoly. No not the classic board game, instead when one company, in this case Twitch, dominates a market and thus faces little to no competition. In theory this is a good thing as that one service will be the best and most popular as many people want this to happen with the console industry. However the massive downside to this is that a company like Twitch with virtually no competition can sit back and not improve all that much and still be the top dog in the industry and the consumers suffer. With Youtube entering the game we will see both companies trying to be the best and offer the best service which is great news to the consumer.
Next is Youtube itself being, in my opinion, the future domination in this battle. Youtube already has a solid audience like Twitch but what they have that Twitch doesn’t have is a superior messaging system, comment section, archiving, and dependability. One of the gripes I have with Twitch is that soon after your broadcast has ended it is eliminated for good from your profile and thus making it almost as if it didn’t exist. Now you may be thinking “well isn’t that what a streaming service is for? To stream not watch after?” and you would be right but many people work and go to school when a lot of streamers are active and miss out on the live stream or you may have a favorite episode you want to go back and watch only to find out it has been deleted. There simply must be an archive better than Twitch and that is what Youtube already does with Google Hangouts where they are live streamed than immediately uploaded after they end and stay on your channel as long as you want.
In the end I personally use both but would like to see Youtube be the main service for all internet videos be it regular content creation videos like they provide now, and gaming live streams. However If Twitch makes some improvements (in my opinion massive ones) they could win this war over the ever growing video game streaming focus. Either way this competition will end the monopoly of the streaming world we have come to know and arguably love and we as the consumers can sit back and watch it all unfold and make the choice for ourselves which one we would prefer to use.
Written by: Spencer
Posted on April 8, 2015, in Gaming News and Reviews and tagged 2014, game, gaming, gaming live stream, geek, ign, live stream, monopoly, nerd, tech, technology, twitch, video game, youtube. Bookmark the permalink. Leave a comment.